Successful practices to integrate women as sales agents in distribution models

This case study from Women IN Business (WIN) Mozambique examines strategies for integrating low-income women into inclusive distribution models, focusing on their roles as sales agents in sectors such as fast-moving consumer goods and green energy. 

It highlights systemic barriers women face - including limited access to resources, safety concerns and sociocultural norms - and showcases interventions to overcome these challenges. These include inclusive recruitment practices, gender-sensitive training, anti-harassment policies, and support systems such as transportation and peer mentoring. 

The report demonstrates how such models benefit companies by expanding markets and improving sales quality while empowering women with new skills, income opportunities and economic independence. 

Through real-world examples and best practices, the report emphasises the potential of inclusive distribution systems to drive gender equality and market transformation.