- Published by
- ALCP2
This survey, supported by the ALCP2 programme, evaluates the Georgian Milk Mark Federation (GMMF), a network of 50 dairy producers promoting local milk quality.
Conducted among WhatsApp group users, the survey found strong member satisfaction: 100 per cent feel GMMF effectively advocates for their interests, and 87 per cent say it supports business growth. Over half reported improved sales due to the Georgian Milk Mark.
The WhatsApp group is a key communication tool, used for sharing market, grant and regulatory information. The survey highlights increased collaboration and trust among members, marking a shift from competition to collective progress.