- Published by
- International Development Enterprises (iDE)
- Project implementer
- International Development Enterprises (iDE)
- Donor
- USAID / DFAT / Stone Family Foundation / UNICEF
- Programme
- Sanitation Marketing Scale-up Phase 3 (SMSU3)
- Results level
- Poverty reduction
- Method
- Mixed method
- Data source
- Mixed
- Intervention types
- Improved access to information
- Improved input supply
Summary of key findings and lessons learned from iDE’s monitoring and evaluation from the first half of the SMSU3 programme, July 2018 to December 2020. During this period the programme has sold and delivered 65,159 latrines, significantly increasing sanitation coverage from 67 per cent to 78 per cent in the targeted six provinces
It includes analysis of sales trends and key customer behaviours such as purchase, installation and satisfaction. It also looks at how SMSU is contributing to changes in sanitation coverage over time, including lessons around pushing for open defecation -free status and ensuring access to safely managed sanitation. From there, it examines what these results mean for key programme stakeholders.
Intervention description
The SMSU3 project aimed to scale up access to improved sanitation in rural Cambodia through market-based approaches.
Key interventions included training local latrine business owners (LBOs), supporting LBOs with business development services, and promoting the construction and use of hygienic latrines.
The project worked with various stakeholders, including local governments, NGOs and private sector partners. Activities included conducting behaviour change campaigns, establishing financing mechanisms, and providing technical support to LBOs.
The project partners responded positively, with many adopting the promoted business models and practices. For example, 87 per cent of LBOs reported an increase in their sales, and 60 per cent expanded their business operations. There is evidence of changes in behaviour and incentives among project partners, who demonstrated ownership of the promoted models by adapting them to local contexts.
Evidence methodology
The assessment uses a mixed-methods approach, combining quantitative data from sales tracking, latrine counts, and customer surveys with qualitative insights from business profile updates and field verification reports.
Data collection methods include a biennial latrine count, monthly sales tracking and quarterly business profile updates. Customer surveys were conducted to gather information on purchase reasons, installation rates and satisfaction levels. The study design also incorporated an ODF village-level census and a survey on fecal sludge management (FSM) practices, conducted in collaboration with the University of Colorado Boulder.