Guidance
Green Market Systems Development
Making markets work for people, climate, and nature
- Published by
- The Canopy Lab
The Green Market Systems Development framework expands MSD beyond its original poverty reduction ambitions to ask how to make markets work for people, climate and nature.
At its core, Green MSD sees markets as nested within - and dependent upon - natural systems, recognising that the drivers of today's climate and biodiversity crises are overwhelmingly market-based.
Green MSD seeks to equip development practitioners with the tools to mainstream environmental concerns in their programming, while helping conservation practitioners to design systemic solutions to market-based environmental problems.
Version 1.0 of the guidelines focuses on the design of Green MSD interventions, including step-by-step guidance on the analysis of the relationship between markets and natural systems, and the corresponding design of systemic strategies that balance people climate, and nature goals. It highlights the practical implications for conservation and development practitioners using examples from the honey, coffee and energy sectors.
If you are interested in exploring how Green Market Systems Development could be applied in your context, or in collaborating with our team to test and refine the guidelines, please contact andrew.panton@thecanopylab.com
The guidelines were developed with the support of the Canopy Lab and USAID in collaboration with the Conservation Measures Partnership - home of the Conservation Standards, the foremost project cycle guidelines in the conservation field.