Designing private sector engagement: addendum to USAID's theory of change workbook

This workbook is a practical tool that guides development actors in designing effective private sector partnerships by addressing key elements such as market dynamics, stakeholder roles, value propositions and risks. 

It promotes market-informed, co-created solutions that align with private sector incentives.

It is highly relevant to MSD and supports systemic change by grounding partnerships in real market conditions and shared value. 

While developed for USAID, its structured, adaptable approach makes it easily transferable to NGOs, donors and implementers working in diverse MSD contexts.