Published by
Feed the Future / USAID

Part of the Market Systems Resilience (MSR) learning series.

This first cartoon introduces two characters: an implementer of a local donor development project and her new colleague, and follows them as they:

  • define markets systems and MSR broadly
  • discuss how an MSR lens emphasises stressors (as well as shocks)
  • and expand upon that role that businesses must play in improving market systems resilience

Also available in digital flipbook

Useful for:

This cartoon-based learning tool is a teaching tool that offers a visually appealing, hands-on primer on MSR and analyses markets through an MSR lens. The cartoon also include instructions on how they can be used in group and individual settings and some prompts to get the conversation going afterwards as teams internalise the concepts for their specific context.