- Published by
- PPSE
A sector development story describing how Kosovo’s tourism sector evolved between 2013 and 2025, with a particular focus on tour operators and experience-based tourism.
It reflects on how the Promoting Private Sector Employment (PPSE) programme supported systemic change using a market systems development approach, highlighting shifts in coordination, skills, products, rules and investment.
Rather than an impact evaluation, it is a reflective case that explains how growth happened, why collective action mattered and what trade-offs emerged as the sector professionalised and scaled .
It is useful as a learning resource for practitioners designing or managing tourism, private sector development or market systems programmes, especially in fragile or emerging markets. It also provides practical insights for policymakers, municipalities, donors and industry associations interested in sustainable, inclusive tourism development, sector coordination and long-term competitiveness.