Guidance
Diagnosing gender norms in the financial market system
A practical guide
- Published by
- CGAP
This guide explains how to diagnose the gender norms that shape women’s access to, and use of, financial services and how these norms influence behaviour across the financial market system.
It presents a structured methodology for uncovering the social expectations that restrict women’s participation, showing how these norms affect households, providers, regulators and supporting functions.
Drawing on diagnostics in Mozambique, Rwanda, Tanzania and Uganda, it helps development actors understand why market constraints persist and how norms drive system-wide behaviours.
The annexes provide practical tools, templates and research instruments that support implementation of the diagnostic and help design interventions that address the root causes of exclusion.