Did you see in the latest State of Specialty Needle Arts Surveys, 28% of knitters and 34% of crocheters were informed about their yarn purchases by the designer via the pattern? Designers can influence yarn sales in big ways!
We all know that designers are an important part of the industry. Knitters and crocheters buy patterns along with yarn, needles and notions to make their projects. They are part of the basic building blocks of the industry. Until the last few years, patterns have been largely provided solely by yarn companies and publications such as magazines and books; here’s your chance to show the industry what amazing designs independent designers can create!
Have you dreamed of having a piece in the Yarn Group Fashion Show but were unable to afford the entrance fee? Or perhaps you were reluctant to enter because you were unsure if your piece was “good enough”? Or maybe you were too pressed for time to make something new in time for the show? If any of these statements apply to you, then keep reading!
At this summer’s TNNA show in D.C., Yarn Group is hosting a special independent designer segment of the Fashion Show.
Independent designers are encouraged to submit designs that have already been independently published and are publicly available, meaning not by any magazine, book, or publication other than yourself, within the last year (since June 2015) to be judged by a panel of industry professionals.
Designs can be anything, garments, accessories, etc, just remember that these pieces will be displayed on live models walking the runway—bigger and bolder will bring more attention than small and understated!
Five finalists will be included in the Yarn Group Fashion Show at TNNA in D.C. At the show we will have a live final judging for prizes which will be awarded at the awards ceremony.
Judges are industry professionals (and potential customers) who represent the wholesale, retail, and publishing aspects of our industry. They include:
- Barry Klein, owner of Trendsetter Yarns
- Kathy Elkins, owner of Webs
- Trisha Malcolm, Editor in Chief of Vogue Knitting
- Lisa Shroyer, Content Strategist at F+W/Interweave Press
- Karin Strom, Consultant in Publishing
- Mary Heather Browne, Ravelry Do-Gooder
Our judges have an excellent eye for what’s hot in the industry. They are all excited to be a part of this program and are thrilled to see what great fashions you produce!
Deadline: Submissions are due by April 30th.
Finalists will be notified by May 15th.
Submission Requirements: An entry fee of $30 per design is required for submission. Please fill out the submission form located here: http://www.tnna.org/event/
Submission does not guarantee entry to the Fashion Show.
Other Info: Limited to 2 entries per designer. Designs must be available for download on Ravelry. Prizes include cash and TNNA affiliate memberships–the grand prize is $250 + a year’s membership to TNNA ($60 value).TNNA membership is NOT required. Attendance at the show is not required.