What do markets, business and private enterprise have to do with international development goals such as reducing poverty or addressing the climate crisis?
And how does the MSD approach differ from more conventional aid in creating widespread and lasting improvements in income, access to jobs, services and products for people living in poverty?
Discover the basics of the MSD approach in less than ten minutes with these two short video animations.
An introduction to Market Systems Development
Our first short animation (4 mins) explains the market system concept and principles of the MSD approach through a simple practical example.
What's different about the MSD approach?
Our second short animation (4 mins) goes into more detail about how the MSD approach differs from conventional methods of doing aid and development cooperation.