This introductory brief provides an accessible overview of the market systems development (MSD) approach, key terms and jargon, and how it may differ from other forms of development assistance that have been applied across a range of sectors and countries.
Despite its widespread application, concepts within MSD can be difficult to grasp. Newcomers often struggle with the many difficult new ideas and expansive jargon that MSD specialists use, and MSD specialists can struggle to explain MSD quickly and in accessible terms.
This overview explains key MSD concepts such as systemic change, facilitation, and leveraging points and illustrates its applications across sectors like agriculture, water, finance and health.