- Published by
- Sahel Consulting
Developed under the BASICS-II project, this manual builds the entrepreneurial capacity of cassava seed entrepreneurs (CSEs) across four modules:
- strategic business management
- pricing and marketing
- stakeholder engagement
- financial management
Key tools introduced include the Business Model Canvas, SWOT analysis, brand development frameworks, pricing techniques and financial statements. Each module includes worked examples, reusable templates and self-check exercises. The financial management module is particularly practical, walking participants through balance sheets, income statements and cash flow analysis using Nigeria-specific scenarios.
This guidance is useful for cassava seed entrepreneurs, agribusiness trainers and market systems practitioners working on seed system development.