- Published by
- SNV
This guide introduces how a market systems approach was applied in practice by the Cambodia Horticulture Advancing Income and Nutrition (CHAIN) programme.
It explains the rationale for moving beyond value chain interventions to a broader market systems perspective, focusing on sustainability, inclusion and scale.
Drawing on eight years of implementation experience, the guide outlines key MSD principles, practical facilitation strategies and lessons learned from working with farmers, businesses and public institutions.
It is intended as an accessible, practice-oriented introduction for practitioners, policymakers and development actors seeking to design or adapt MSD interventions in agricultural contexts.