MDF Sri Lanka case study

This case study explores how the Market Development Facility (MDF) supports Sri Lankan agricultural input companies to move from subsidised chemical fertilisers towards environmentally friendly alternatives.

By partnering with major firms and SMEs, MDF promotes hybrid and slow-release fertilisers that reduce nitrogen loss, improve soil health, and enhance farmer engagement through demonstration plots, training and expanded retail networks.

The initiative aims to build a more competitive, resilient agricultural sector less reliant on subsidies and imports.

Key outcomes include higher farmer incomes, increased adoption of improved fertilisers, stronger private sector capacity for innovation, and growing awareness of sustainable practices. It shows how market-driven approaches can combine economic growth with environmental sustainability.

See also:

• Angus Towart's blog: MSD as a practical approach for climate action
• BEAM Grab the Mic webinar: Climate change evolution in MSD: lessons from the Market Development Facility that took place on 23 October 2025