- Published by
- CASA programme
This CASA Learning Brief examines how to build and prove a strong 'business case' that motivates businesses to invest sustainably in market systems change.
It argues that lasting impact depends on clear incentives, financial viability, co-investment, and evidence of results that attract replication and crowding-in.
Drawing on experience from Ethiopia, Malawi, Nepal, and Rwanda, it shows that effective business cases are context-specific - shaped by policy, market failures, competition, and climate pressures.
A business case is proven when partners continue investing beyond project support and the model scales within the wider system.