Green MSD: making markets work for people, climate and nature

BEAM Grab the Mic webinar

Date: 4 December 2025

Speakers:
Tom Hilton, Independent
Andrew Panton, Canopy Lab
Kevin Seely, Head of the Darwin Initiative, UK Department for Environment, Food & Rural Affairs
Sabine Jiekak, Independent (former Chief of Party of the USAID Conservation through Economic Empowerment in the Republic of Congo (CEERC) Activity)

This webinar introduces the new Green MSD framework, which puts climate and nature impacts at the core, alongside poverty reduction.

Watch the webinar
 

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Climate change and biodiversity loss stem from market systems that drive unsustainable growth - fixing them means transforming how markets operate.

The Green MSD framework rethinks how markets can serve people, climate and nature together, recognising that economies depend on healthy natural systems. It builds on traditional MSD approaches by addressing climate change, biodiversity loss and poverty reduction in tandem, while opening the MSD toolkit to a wider audience of practitioners working on climate change and biodiversity conservation.

The lead authors of the Green MSD framework, Tom Hilton and Andrew Panton, introduced the new framework and discuss plans to roll out its implementation. This was followed by perspectives from the field:

  • Kevin Seely discussed the importance of market systems thinking in conservation
  • Sabine Jiekak provided insights from her time leading integrated conservation and development projects for USAID in the Congo Basin