BEAM Grab the Mic webinar
Date: 23 September 2025
Speakers
From MEDA:
Omoneka Oyier, Senior Director Technical Areas of Practice
Jonathan Yelevielbayire, Agriculture Value Chain Manager & Technical Lead, GROW2
Zakaria Issahaku, Business Value Creation Lead, West and Central Africa
An insightful webinar on the transformative impact of smart incentives in Ghana's agricultural sector.
Watch the webinar:
Smart incentives - short-term financial and non-financial tools - are designed to overcome market barriers and encourage desired behaviours among market actors such as entrepreneurs, SMEs, producers, cooperatives and lead firms. MEDA currently deploys two types: matching awards and price discounts.
The speakers explored key insights from the recent publication, The role of smart incentives in enhancing agribusiness growth in Northern Ghana, which focuses on the GROW2 programme’s work supporting 40,000 smallholder women farmers, 5,000 entrepreneurs, and 50 agribusinesses in the soybean, groundnut and vegetable value chains.
The panel focused on:
- The potential effects of smart incentives on job creation, income growth and market linkages.
- Benefits for women as smallholder farmers, small business owners, and employees.
- Strategies for future incentives to promote job creation, increased income and women's economic empowerment.
The discussion drew on interviews with 10 agribusinesses in Northern and Upper West regions in Ghana - six of them women-led.